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Buy VIW, Inspired by Virgin Island Water | Smel.
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Virgin Island Water

Smels. Like Virgin Island Water

Smell like a £250 fragrance for just £25
OnlyRegular price £25.95
Unit price
per 
  • BEST VALUE
    100 ml
    (£0.26/Ml)
  • 50 ml
    (£0.38/Ml)
Add to Bag
Tax included.

US vs Other Brands

SMEL

Other Brands

Aventus

£25.95

£295.00

Baccarat Rouge

£25.95

£245.00

Ombre Nomade

£25.95

£320.00

Black Opium

£25.95

£109.00

Lost Cherry

£25.95

£386.00

100ml x3 Perfume Set

£49.95

£674.00

Our Story

Smel. was born from a simple question — why are perfumes and aftershaves so expensive? In 2017, our founder Josh White dug into the industry and discovered that most of the cost came from branding, not ingredients.

So, he teamed up with expert perfumers to recreate the essence of five bestselling designer scents — without the designer price tag. The result? High-quality fragrances that smelled familiar, sold fast, and built a loyal following through word of mouth.

As demand grew, so did the range. From five to nearly 50 scents in just two years — and we’re still expanding. At Smel, we believe in top-quality scents without the inflated prices. Simple. Effective. Smel.

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