Whats that Smel?
Identical to the original fragrance, for a fraction of the price. Trusted by 500,000+
Best Smellers
From £2.95
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From £2.95
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From £2.95
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Regular price
£77.85
£49.95
Sale
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From £18.95
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Regular price
£56.85
£39.95
Sale
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From £2.95
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From £18.95
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Our Story
Smel. was born from a simple question — why are perfumes and aftershaves so expensive? In 2017, our founder Josh White dug into the industry and discovered that most of the cost came from branding, not ingredients.
So, he teamed up with expert perfumers to recreate the essence of five bestselling designer scents — without the designer price tag. The result? High-quality fragrances that smelled familiar, sold fast, and built a loyal following through word of mouth.
As demand grew, so did the range. From five to nearly 50 scents in just two years — and we’re still expanding. At Smel, we believe in top-quality scents without the inflated prices. Simple. Effective. Smel.
Why Pay More?
Top quality scents, minus the price tag. That’s the Smel motto for life.
Our products vegan friendly and cruelty-free
Our products do not contain any animal derived ingredients: they are 100% vegan and cruelty-free.
We believe that animal testing is unacceptable. We recognise that customer safety is of importance but that this can be assured without the use of animals.