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Fragrance Shop-Smel | Best Men's Aftershave Collection Online – Smel.
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days
Free returns up to 60 days
Free 48 hour UK shipping on all orders
Free returns up to 60 days

Whats that Smel?

Identical to the original fragrance, for a fraction of the price. Trusted by 500,000+

Our Story

Smel. was born from a simple question — why are perfumes and aftershaves so expensive? In 2017, our founder Josh White dug into the industry and discovered that most of the cost came from branding, not ingredients.

So, he teamed up with expert perfumers to recreate the essence of five bestselling designer scents — without the designer price tag. The result? High-quality fragrances that smelled familiar, sold fast, and built a loyal following through word of mouth.

As demand grew, so did the range. From five to nearly 50 scents in just two years — and we’re still expanding. At Smel, we believe in top-quality scents without the inflated prices. Simple. Effective. Smel.

Why Pay More?

Top quality scents, minus the price tag. That’s the Smel motto for life.

Original

Our products vegan friendly and cruelty-free

Our products do not contain any animal derived ingredients: they are 100% vegan and cruelty-free.

We believe that animal testing is unacceptable. We recognise that customer safety is of importance but that this can be assured without the use of animals.

Based on 7324 reviews
90%
(6621)
6%
(431)
1%
(59)
1%
(56)
2%
(157)
A
Halfeti
Antonio

Like it

Too sweet for me, but it's okay. It might be a nice gif

A
Viking
Antonio

I like it

Great smell! This is a nice smell if you want somenthing more serious 👔

Very Nice! Smells like a lemon drop on a beach 😍

Baccarat could be alot stronger less alcohol and more oil please! Other than that the other two parfumes are very nice!

K
Aventus
KEITH

Lovely long lasting

M
Aventus
Michael

Great, just like creed aventus

A
Aventus
A.H.

Amazing fragrance, had the creed aventus for years and this smells 90% similar just lacks a little longevity

Great. Easily lasts a whole day or more.

S
Oud Wood
Scott

Lasts over a day. Great.

Great. Lasts all day easily. Even longer.

M
Molecule
Michele

I was a little skeptical about this stuff, and tried it and it was amazing. I’ve been buying a lot of colognes lately and this really takes them. All the smell is not overbearing. It’s a light smell, but it smells really good and it does last on your clothes all day Will purchase again.

A
Oud Wood
Andy

Great aroma and it lasts all day, will definitely buy more

Exactly the same

My 1st order of 3 unisex , wow 👌 👏. Great price , aromas to die for & I'm picky for original fragrance.. I saw Smel , I thought I'd give it a go , yes , I would recommend. Being my first day , I've not an idea how long the scent lasts on your skin . Great start though 👏 👌 Thanks Smel 😊

1st bundle of 3 unisex . What a great name , packaging , price , quality range 👌 👏. Keep them coming .. Especially love the Baccarat Rouge. Thanks 😊

I am a huge lover of Oud scents , they are unusual & linger for hours , especially the roll on oils.. My 1st buy of Smel, I have 3 & I'm impressed, but I'm only on day one . Thanks Smel 😊

Quick delivery’s

Nice product quick delivery

Quick delivery

Absolutely love this scent and it lasts all day

Smells amazing and lasts all day

Smells exactly like lady million!!!

B
Sauvage
Bachir Mokrane

Happy .